(Sam)sung Me a Song of Sustainability

MMU Futures

by Freddie Bruhin-Price

This news might be a few months late, but towards the end of last year there were some earth-shattering developments in the realm of Sustainability set to rock the world into a new era of carbon cleanliness. No, it’s not the first hydrogen fuelled metropolis, or the widespread distribution of a mass produced electric car. No, the news, first heard in November 2014, is that Samsung are now officially in the rap “game.” And their first effort, delivered alongside their annual Sustainability Report, is nothing short of disastrous.

Every year, big businesses have an unwritten obligation to file a public sustainability report. These documents outline a company’s economic, environmental and social impact, and propose measures for reducing and improving it in the ensuing year. Samsung are no different, but, in the spirit of innovation, they decided on a unique method to set their report apart from those…

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