Back in December 2011, a fleet of electric cars appeared in Paris for the first time. For years, Parisians had rented bikes from shared terminals dotted throughout the capital. Would they do the same with cars?
At the time, it wasn’t clear whether the company behind the electric-car fleet would hit its break-even target of 80,000 members. The success of the service, which now has more than 150,000 members, has inspired London. Ten electric cars were unveiled in the British capital last week—painted the same distinctive red as buses, post boxes, and phone booths in the city. The plan is to reach 3,000 vehicles over the next five years, making it the same size as in Paris.
Bolloré, the company behind Paris’s Autolib’ car-sharing service, said at the 2011 launch that it wanted to see fewer Parisians driving polluting petrol and diesel cars through the already-choked streets of the French capital. It appears…
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