SolarCity: Elon Musk and cousins

Insight

We’ve talked about Elon Musk’s more prominent ventures Hyperloop and SpaceX. But another firm that has Elon Musk’s name attached to it is Solar City. It is led by Lyndon and Peter Rive and was based on a suggestion by Elon Musk over a family discussion. Oh they’re cousins, Musk and the Rive brothers.

Solar City is exactly what it sounds like. Solar powered cities. But these aren’t cities being built by the company. Rather, the company strives to provide residential and commercial solar installations across the US. It offers financial solutions to it’s customers that fit into their budget structure while allowing them to switch to Green energy. It also takes care of the peripherals, like the paper work and installations and has quite a track record.

Since 2007, its first full year of operation, Solar City has been the leading residential solar power provider in California. It was…

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