Forecasting With Analytics To Optimize Your Marketing
We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second.
It’s more challenging than ever before for content marketers to stand out from the crowd. The focus today must be on creating value for an audience. But how can you do that when it seems like things are changing at the speed of a tweet or pin?
One answer is predictive analytics.
I was recently given the opportunity to participate in a beta program for the new Watson Analytics application. As a content marketer, I have a pretty good grasp on the basic analytics and data tools that I already use, but Watson Analytics opened up my eyes to an entirely new world. Brian Fanzo, another participant the program noted, “Continually analyzing data should be a priority…
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