Games and #Gamification:

The New Nihilism?

A short documentary. Intrinsic motivation for social change is no longer enough. We need extrinsic motivation, i.e. games and gamification. Peoples’ struggles for progress in the past were motivated by an intrinsic desire for progress itself. The result? The sorry state of the world that we find ourselves in today. This is because social movements have been basing their ideas on a misunderstanding of what motivates people, and lack good systems designers. If we want to survive the next century on this planet we must act now: design games (e.g. for The World Bank), consult for corporate marketing and speak at technology conferences. Please pass on this call to action to our brothers and sisters in the developing world i.e. those living outside California.

What is Gamification? A Few Ideas.

This video provides a few ideas about gamification. The video defines the term gamification, talks about the two types of gamification (structural and content) and gives an example of each type.The focus in mostly on educational uses of gamification.

Fun is the Future: Mastering Gamification

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.


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