In a recent PwC survey, 61% of CEOs said innovation was a key priority for their company (pdf). The only surprising result there is that it wasn’t 100%. Innovation efforts come in a variety of forms: innovation and design labs, jobs-to-be-done analysis, corporate venturing, distributed employee experiments, open innovation, TRIZ, etc.
In this post, I want to focus on another type of innovation initiative: Collaborative Innovation. A good way to think about Collaborative Innovation is that it integrates social and crowdsourcing principles:
A definition I use for this approach:
Collaborative Innovation is defined as activities organizations use to improve their rates of innovation and problem solving by more effectively leveraging the diverse ideas and insights of employees, customers and partners.
While it seems straightforward, Collaborative Innovation is actually a fairly sophisticated activity. People with a cursory understanding say all you need to do is: (i) stand up an ideas portal…
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