Sustainability-oriented innovation

Norbert Bol

Innovation is a vital process for long term business success, whereby new ideas are generated and successfully implemented. To generate new ideas that can be useful, these ideas will probably arise from thinking differently than we normally think. To implement these new ideas companies must dare to act differently than they normally do. In fact we mean that we are looking for new ideas that are different today but normal in the future so there is clear business case. Perhaps in this context it is better to define innovation as finding and implementing the normal way to do business in the future.

It raises the question: what is the normal way for you to do business in the future?

Looking at companies who are thinking about the future, their mission statement reveals how they view the future and how to add business value. These values are not about economic returns…

View original post 121 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s